Three Cities on YouTube

Local governments are enhancing their governance through various information communication technologies (ICTs). This article presents an exploratory case study of three municipalities within the United States, examining how each applies YouTube for communication. Using content analysis and selected statistical tests mean difference, authors analyzed videos uploaded between January 2020 to August 2020. The used document policymaking, publicize programs services, update critical during times crises, and, in some cases, create unique brand images. average number views per video were similar across channels. However, one received a statistically significant likes video, which spotlights its positive image. In conclusion, suggest directions future research recommend practices social media adaptation government.